Hornby are going to the movies with James Bond Spectre themed Scalextric set


Hornby Hobbies are set to make their big screen debut with their first ever cinema advert for a new James Bond Spectre themed Scalextric set.

The 30 second advert, launching on 26th October, coincides with the release of James Bond: Spectre in cinemas and is part of a comprehensive Bond-themed marketing campaign. The advert will be shown across the UK in 5,000 Pearl and Dean cinemas and should reach 2.5 million cinema goers.

“For our customers it is all about the thrill of the car chase so we wanted to create a commercial that teamed the excitement of the classic Bond car chase with the realistic driving experience offered by Scalextric," said Jim Procter-Blain, Hornby Hobbies' marketing controller.

"We are all delighted with the result. We will be reaching millions of Bond enthusiasts as they get ready to enjoy the new Spectre movie and are confident our compelling creative will leave a lasting impression."

The Spectre Scalextric set boasts an Aston Martin DB10 and Jaguar C-X75, as featured in the movie, while the Micro Scalextric James Bond Set is aimed at newcomers to Scalextric.

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